From Handmade to High-Volume: Custom E-Commerce Build

  • Custom WooCommerce website design for a handmade apparel and tumbler brand, displayed on a tablet amidst products.
  • Custom website design for a local Gilbert and Chandler based small business, helping them sell products online and at Arizona markets.
  • Custom e-commerce homepage design for a Scottsdale and Sedona artisan brand, featuring a modern, gallery-style layout.
  • Clean, user-friendly product gallery layout for a local Arizona fashion boutique.
  • Scalable online store development for an Arizona brand, expanding their reach from Flagstaff to Phoenix.

Portfolio Description

Twisted Wear: Scaling a Local Maker Brand (2021 – Present)

Empowering the Solo Entrepreneur (2021–Present)

Twisted Wear began as a passion project—a solo maker creating incredible hand-crafted apparel and tumblers. The challenge? Turning that craftsmanship into a scalable digital business.

Kabyware stepped in as a full-service digital partner. We didn’t just install a theme; we built a custom WooCommerce ecosystem tailored to her specific products. From refining the brand voice to enhancing product photography with AI tools, we transformed a local hobby into a professional online storefront.

Key Contributions:

  • Custom WooCommerce Development: A seamless shopping experience for variable products (sizes, styles, custom prints).
  • Visual Merchandising: Elevating product imagery to compete with major retail brands.
  • Owner Empowerment: Ongoing training that turned a non-tech founder into a confident e-commerce manager.”

Portfolio Details

PROJECT URL

Twisted Wear

PROJECT TYPE

CLIENT

Shaila & Jason O'dell (CEO, Founders)

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